ANTH216 - BUSINESS ANTHROPOLOGY

Over the past several decades, corporations such as Intel, Microsoft, and General Motors have been hiring anthropologists. What are anthropologists doing in business? Why do so many companies today want the insights anthropological training and research can bring? While most business anthropologists do not regularly write for academic audiences, this class will focus on work that has come out of business anthropological research, from re-designing the cockpit of the Airbus to coming up with the idea of Go-Gurt, from concern with epistemic transfer to the focus on implementable reliability. The larger issue addressed throughout the semester is the role of culture in business, anthropology being the principal discipline associated with the culture concept and with the methods for studying it.
Section 301 - SEM - BUSINESS ANTHROPOLOGY
CANCELED
URBAN, GREGORY