Throughout the twentieth century, the Water Industry evolved from an industry concerned with moving large volumes of product from one point to another, to the single largest barrier against public health disease, and now to the steward of one of life's most precious natural resource. What were the socio economic conditions that shaped these trends and what do they suggest about the direction of the Water Industry in the 21st century? Bill Marrazzo, a senior executive with 30 years of experience in the water and related fields, will explore the implications of the transformation of an industry with a pure technology orientation into a business with a strong focus on the market place.