Trudy Heller is founder and President of Executive Education for the Environment. A 25-year experienced consultant and master business educator, she prepares businesses to compete in a resource constrained world. A Wharton School Ph.D. and former professor of business strategy, Dr. Heller creates speeches, workshops and training programs for companies, universities and government agencies. She has trained associates from Masco Corporation, Baker Petrolite, GE, Merck, Recreational Equipment, and others. She is adjunct professor at the University of Pennsylvania and Rutgers University, and has presented her work at International Conferences in Heidelberg, Rome, Bangkok, Sweden, Hong Kong, and the Netherlands.
Her articles on sharpening a competitive edge from sustainability in the business world have appeared in Environmental Protection, Ulster Business Journal, Western Mail, and Foreign Policy. She has contributed chapters published in Research in Corporate Sustainability and Teaching Business Sustainability. Her research on innovation and new technology development has appeared in Organization Science, Entrepreneurship: Theory and Practice, and IEEE Transactions on Engineering Management.
This course explores dramatic changes taking place at the interface of business, society, and the natural environment. Previously, business and environmental interests were believed to be adversarial. Now, some contemporary thinkers are suggesting that environmental capabilities can be a source of competitive advantage for corporations. A recent Harvard Business Review article refers to the sum of these changes as "The Next Industrial Revolution." In this course we will study examples on the cutting edge of these developments. We will look at corporations that are creating a "double bottom line" by strategizing about the ecological impact of their decisions, as well as the economic impact. We will learn about industrial designers who are rethinking everything from tennis shoes to corporate headquarters' buildings with the environment in mind. We will consider new alliances among business, environmental activists and government regulators -- all stakeholders in a sustainable society.