"The Business of Image" New Writing Seminar Added for Summer Session II

The Business of Image

WRIT 023 920

Meets: MW 5:30p-8:40p
Instructor: Rodger LeGrand

Fulfills the Writing Requirement

This writing seminar will explore the ethical issues Public Relations (PR) professionals confront while using the writing process to influence public perception. Raising questions about the role of PR in corporate, non-profit, and political image development will allow you to consider the role audience plays in the writing process. Readings will include case studies, pop culture texts, selected essays, and various PR materials. Throughout the course, you will have the opportunity to develop writing skills, including argumentation, reasoning, and audience awareness. You will complete several short assignments and contribute regularly to a course blog. As a final project, you will work in small PR teams to transfer your writing skills to the development of a PR campaign for a non-profit organization or social cause.