Spring 2015





Social Media and The Organization

Term: 
Spring 2014
Online: 
No
Course Number: 
DYNM 558 001
Schedule: 
Tuesday 6:30pm-9:30pm
Day(s): 
Tuesday
Instructor: 

HAVELY, ROBERT S.

Instructor: 

WARREN, BRUCE M.

Primary Program: 
Organizational Dynamics
Course Description: 

This course is coded LM, PR, A.
If you don't yet believe in the social media revolution, then watch this: http://www.youtube.com/watch?v=ZQzsQkMFgHE
Facebook.  Twitter.  Pinterest. Tumblr.  Path.  Delicious.  Digg.  Youtube. Linkedin.  It's been less than a decade since many of these social media services have launched, yet they've transformed society in many significant ways.  Social Media and the Organization will deepen your understanding of and offer real time practical experience with social media.  The course will examine the current trends anduse of social media in marketing, product development, customer service, networking and other facets of organizational policy and practice.  Students will have hands-on participation online with the class blog, http://upennsocialbook.wordpress.com
sharing relevant case studies, analyzing social media campaigns and critiquing their own organization's culture and values surrounding social media including social media policy, staff challenges, and evaluation of challenges and opportunities in its use.