Showcasing
The Curator's Art
s(how) and tell
Art history majors spend a great deal of time in darkened
classrooms viewing slides of art. But not the ten students
who took Jennie Hirsh’s, C’93, seminar on Contemporary
Art and the Art of Curating. “ I wanted them to
think a lot about installation, lighting, and educational
stuff,” explained Hirsh, a visiting lecturer now at
Oberlin College.
The two-semester course was partly an overview of themes
and trends embraced by today’s artists and included
some 15 weekend van trips to galleries in Washington, Philadelphia,
and New York. “Contemporary art is interesting but
more daunting than the rest of art history,” offered
Lucy Gallun, C’04, one of the students. “There’s
so much going on, and it’s so hard to be aware of everything.”
There was even more going on during the second semester.
The class was given a modest budget by the Institute of Contemporary
Art (ICA), along with plenty of expert guidance, to dream
up their own show and then do everything to make it happen.
The outcome of that investment was s(how), a taut and self-conscious
exhibit on display last summer at the ICA.
“ They learned not just about art and the culture
that produced it,” Hirsh noted, “but about the
culture that produces the way in which we consume it.” That “culture,” which
sets up the art for museum visitors to “consume,” is
the nitty-gritty, behind-the-scenes world of the curator.
Consumption was one of the main topics of s(how) along with
ephemerality. The two simultaneous ways of understanding
the same nine artworks yielded a third interpretation, according
to the class: an art s(how) that “shows how” curators
make meaning in the exhibits they shape. Once the students
decided on the art and its themes, and the exhibit’s
layout, they put together a professional-grade PowerPoint
presentation for the ICA curatorial board, which had to approve
s(how). “It was difficult to work together,” recalled
Gallun. “Even the name—it took forever to come
up with the name.”
Working within a tight budget and time constraints, the
students had to secure permission to use the art they wanted,
plan how to install it in the ICA’s Project Space,
write a brochure and wall tags, produce an audio guide, carry
out rudimentary market studies and PR, and put up the art
on the wall. Johanna Plummer, C’88, the ICA’s
curator of education, worked closely with the class, helping
students think through how to reach different kinds of visitors. “It’s
a free-choice learning environment,” she told the novice
curators, who were accustomed to the long and close scrutiny
that scholars give to art. “Visitors are free to choose
to look at whatever they find interesting.” Many times
that “look” amounts to little more than a drive-through
glance.
“ I had my doubts whether they could pull off something
as challenging as this,” Plummer remarked. “You
have two interpretations, but then you’re also trying
to put forth that the curator is the person who’s pulling
the strings to interpret the works of art for you. [The students]
had to wrap their own minds around that and then convey it
to visitors.”
“ What surprised me the most,” said Hirsh, “is
that these ten people really learned how to get the job done.
. . . They matured a lot because they had real-world responsibilities.” |