Consumer Behavior
Term:
Summer 2012
Online:
No
Subject Area:
MARKETING (MKTG)
Course Number:
MKTG 211 920
Day(s):
Monday
Day(s):
Tuesday
Day(s):
Wednesday
Day(s):
Thursday
Instructor:
Crosslistings:
MKTG773920
Prerequisite(s):
MKTG 101
Primary Program:
The Wharton Undergraduate School Course Description:
An examination of the factors (both internal and external) that influence people's behavior in a buying situation. Course objectives are: (1) to provide conceptual understanding of consumer behavior, integrating theories from psychology, sociology, and economics; (2) to provide experience in the application of buyer behavior concepts to marketing management decisions; and (3) to introduce behavioral research approaches.
The course listing presented here is subject to change. Please confirm all information on the the University of Pennsylvania Registrar's website or via Penn InTouch (PennKey required)
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