Introduction to Marketing
Term:
Summer 2012
Online:
No
Subject Area:
MARKETING (MKTG)
Course Number:
MKTG 101 920
Day(s):
Monday
Day(s):
Tuesday
Day(s):
Wednesday
Day(s):
Thursday
Instructor:
Primary Program:
The Wharton Undergraduate School Course Description:
The objective of this course is to introduce students to the concepts, analysis, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. Topics include marketing management, pricing, promotion, channels of distribution, sales force management, and competitive analysis.
The course listing presented here is subject to change. Please confirm all information on the the University of Pennsylvania Registrar's website or via Penn InTouch (PennKey required)
Print