Consumer Behavior
Term:
Summer 2012
Online:
No
Subject Area:
MARKETING (MKTG)
Course Number:
MKTG 211 910
Day(s):
Tuesday
Day(s):
Thursday
Instructor:
Crosslistings:
MKTG773910
Prerequisite(s):
MKTG101
Primary Program:
The Wharton Undergraduate School Course Description:
This course is concerned with how and why people behave as consumers. Its goals are to: 1) Provide conceptual understanding of consumer behavior, 2) Provide experience in applying consumer behavior concepts to marketing management and social policy decision-making, and 3) Develop analytical capability in using behavioral research.
The course listing presented here is subject to change. Please confirm all information on the the University of Pennsylvania Registrar's website or via Penn InTouch (PennKey required)
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