Introduction to Mass Media and Society
DUNCAN, FELICITY J
This course is designed to introduce students to the print, electronic and digital media industries, and to provide students with an understanding of their place in American society. The goal of this course is to give students a sense of where cultural products like films, TV shows, books, and music come from, what forces shape them, and what role they play in our society and culture. We will be looking at the history of media industries, and tracing different aspects of them, including their production and distribution practices. We will also be learning the language of media industries, and discussing how they have evolved into their current forms. The objectives of this course include helping students to: • Understand the basics of the American mass media system, including its structure, goals, and role in society.• Understand the broad history of the American mass media system, and how it has changed over the years, including the impact that the digital revolution has had on media.• Learn the jargon that industry people use to talk about the media.• Become more informed consumers of media products by developing an understanding of why they are the way that they are.