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Fred La Violette


In the 21st Century the world’s art market has experienced an unprecedented boom in value. Art is seen more as a luxury branded object than ever before. What has caused that increase and shift though? From the cramped Salon style of viewing, through the creation and dominance of the “white cube” space, to the contemporary phenomenon of the Art Fair, the display of art has shifted just as much as its aesthetic. By analyzing these shifts we can see how art has changed in the way it has been accessed by the public as well as how it is perceived. My thesis focuses on how the display and way art has reached its viewership has shifted through the 20th century, and connecting those shifts to the contemporary situation of the art world and art market. 


Sector C: Art Practice and Technology | Advised by: Sharka Hyland (FNAR) | Ian Verstegen (VLST)