PSYCHOLOGICAL BASIS OF DESIGN IN PRINT BEAUTY ADVERTISING
Billions of marketing dollars are spent on advertising for the beauty industry each year. While differentiation and uniqueness are key ideals in terms of how to market your product effectively, the design of the images and layout of the ads generally are not exceptional in content. This observation led me to investigate two questions: why are these images so similar, and is there any visual or psychological basis behind marketing designs for the fragrance and beauty industry? Scanning through dozens of pages in fashion magazines, I noticed visible trends in the color, layout, and overall “look“ of the ads. Through further research in marketing journals and consumer psychology publications, I located a clear ideal that advertisers exploit because of visual preferences in our interaction with printed media.
SECTOR C: Art Practice & Technology
Advisers: David Bell (MKTG) | Scotty Reifsnyder (FNAR)