Seller's Buyer's
reservation reservation
price price
| |
| |
V V
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``Trades would not take place unless it were advantageous to the parties concerned. Of course, it is better to strike as good a bargain as one's bargaining position permits. The worst outcome is when, by overreaching greed, no bargain is struck, and a trade that could have been advantageous to both parties does not come off at all.'' (B. Franklin)
Important idea: Pareto optimality