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GROWING UP AS THE SON OF POPULAR radio host Don Black, who is credited with coining the term "white nationalism," DEREK BLACK became well-versed in the strategic use of speech: how, for instance, the subtle semantic shift from "white supremacy" to "white nationalism" helped racist ideas gain wider currency and acceptance. When he entered college, he encountered a different array of speech strategies aimed at countering his beliefs, ranging from outright shunning by outraged protesters to patient challenges to his beliefs by fellow students who accepted him as a person. These experiences have given him a unique vantage point not only on the roots of white nationalism and the ways it might be countered, but on both the deep value and potential dangers of free expression.