Social Norms-Based Messaging: A (Nonpolluting) Engine for Environmental Action
3680 Walnut Street, Philadelphia
The Philosophy, Politics, and Economics Program presents the 20th Annual Goldstone Forum
Social norms are remarkably powerful in directing human action. Studies have shown that communications that use social norms-based appeals for pro-environmental behavior are superior to those that use traditional appeals, but this motivating power is often used incorrectly.
Robert Cialdini, Ph.D., has spent his career researching what leads people to say “Yes.” The developer of the Universal Principles of Persuasion, he is the foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence and Pre-Suasion, have sold more than five million copies in 41 different languages, and he’s known as a dramatic and engaging speaker.
Cialdini has been elected to the National Academy of Sciences and the American Academy of Arts and Science. He is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University, and President and CEO of INFLUENCE AT WORK.
The Goldstone Forum is made possible by Steven F. Goldstone, former chairman of Nabisco Group Holdings and Penn graduate (C '67) in Political Science. The Goldstone Fund, created from his gift to the PPE program at Penn, supports endowed postdoctoral fellowships, underwrites visiting lecturers and conferences, aids PPE majors conducting research for their Capstone seminars, and provides funds for SPICE, the PPE undergraduate journal.