Folklore & Folklife
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FOLK 137 401 Sociology of Media and Popular Culture

David Grazian
Lecture: Monday, Wednesday 11:00-12:00 noon

Cross-listed with SOCI 137

This course relies on a variety of sociological perspectives to examine the role of mass media and popular culture in everydat life with a particular emphasis on the organization of the mass media industry, the relationship between cultural consumption and status, and the social significance of leisure activities from sports to shopping. Specific course topics will include the rise of TV tabloid talk shows; the marketing of Disney, Nike, and Starbucks; and the rise of new media technologies in the digital age.

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