Master of Behavioral and Decision Sciences students win behavioral design challenge

The 2019 winners of the Behavioral Design Challenge at Dickinson College.

Students in Penn’s Master of Behavioral and Decision Sciences (MBDS) program won first place at Rare’s Behavioral Design Challenge at Dickinson College.

The challenge gave MBDS students an opportunity to apply their classroom learning to solve a real-world problem—namely, encouraging college students to eat more plant-based foods.

The first-place team, Nudgetables, performed an extensive literature review and data analysis before landing on their winning proposal: handing out green-colored plates in the dining halls to students who select plant-based foods.

Read more at Omnia >