Visual Communication

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Online: 
No
Subject Area: 
Course Number: 
COMM 262 910
Instructor: 

STONECIPHER, RACHEL NOELLE

Primary Program: 
Crosslistings: 
CIMS262910
Course Description: 

Images permeate our everyday lives. Whether we are watching the news on TV, watching a movie on our laptops, or using an app on our smartphones, we are in constant interaction with images. In this course, we will learn why visual literacy matters. What do images tell us? How do we ‘read’ them? How do we produce them? The course explores these questions by introducing students to the techniques of visual communication, or how ideas, concepts, and narratives are conveyed through still and moving images. Using advertisements, television shows and film clips as case studies, we will examine both the formal features (e.g. design) and contextual elements (e.g. circulation) of images. We will explore how images are never ‘neutral’ because they work to support particular messages and agendas. Because our ability to analyze media is strengthened by media practice, we will also create our own visual artifacts (e.g., a short film, a digital collage, etc.) as part of the course. 

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