Penn's Coronavirus COVID-19 Update
2020 SAS summer courses will take place remotely. For undergraduates, please check Penn InTouch for updated summer course information. For graduate and professional students, please consult your schools and programs. Summer study abroad remains cancelled.

The College of Liberal and Professional Studies staff is working remotely to comply with University protocols as we navigate the COVID-19 virus. Penn is committed to maintaining a safe campus and workplace for faculty, students, staff, and visitors. While we are not onsite, we are still available Monday through Friday from 9 a.m. - 5 p.m. by phone and online in case you need support: (215) 898-7326 or lps@sas.upenn.edu.

Visit coronavirus.upenn.edu, the University's dedicated coronavirus COVID-19 web page, for the latest updates.

Desire and Demand: Culture, Production, and Consumption in the Global Marketplace

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Online: 
No
Subject Area: 
Course Number: 
ANTH 386 910
Primary Program: 
Course Description: 

The goal of this course is to understand and to investigate both historical and contemporary issues related to a culture of consumption. Reading topics cover both contemporary and scholarly issues in cultural anthropology, popular culture, consumer behavior, off-shore production, social networking, media and communications, financial and real estate markets and marketing. Class distinctions are equally interdisciplinary as we focus on investigating and identifying critical global/local linkages. We analyze the various ways in which Philadelphia and other "global cities" are competing for consumer revenues. We ask what factors have led contemporary society reaching its current stage of mass consumption and how have certain goods and services been reconfigured, packaged or re-packaged to attract new consumers. In order to better understand the link between consumption and production factors we explore the relationship between outsourcing and/or offshore production and modern consumption. Approximately sixty percent of the seminar takes place in the classroom and will include lecture, class discussion, and films. The remaining portion of the class meetings will involve local and regional travel. Research assignments emphasize the use of anthropological participant-observation techniques to investigate the relationships between

culture and contemporary mass consumption within the contexts of re-gentrification, urbanization, and globalization.

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Penn Summer

3440 Market Street, Suite 100
Philadelphia, PA 19104-3335

(215) 898-7326
summer@sas.upenn.edu

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