Jesse James Garrett

Jesse James Garrett

President and co-founder, Adaptive Path. Author, The Elements of User Experience. Developed the web concept “Ajax”.

Aligning business strategy with customer needs to design great customer experiences.

Renowned thought leader on innovation, product strategy and customer-centered design. Developed the industry standard for user experience in Web design. Coined the term Ajax and defined the concepts behind this emerging trend in Web technology. Articulate, visionary and engaging speaker.

In 2006, Jesse received Wired magazine’s prestigious Rave Award.

He is the author of The Elements of User Experience, which proposes a framework for user experience in Web design that has become an industry standard. It’s an accessible introduction to user-centered Web design that gives both business managers and Web designers a useful framework, a clear approach — and a common vocabulary, so that they can finally talk to one another.

Elements cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Jesse gives readers the big picture of Web user experience development, from strategy and requirements to information architecture and visual design. This accessible introduction helps any Web development team, large or small, to create a successful user experience.

Now in its second edition, The Elements of User Experience: User-Centered Design for the Web and Beyond, explores the proliferation of mobile devices and applications.

Jesse’s company, Adaptive Path, is one of the world’s leading product experience strategy and design companies. Adaptive Path helps organizations align their strategic objectives with customer needs, designing experiences that reinforce company brands while cementing customer relationships. They’ve worked with everyone from from established organizations like Microsoft and the United Nations to Web 2.0 companies like Blogger and Flickr.

Jesse has deep experience with web product design, but he designs experiences for all kinds of products and services. One Adaptive Path project, the Charmr, is a concept for a diabetes-management system that has the consumer appeal of an iPod.

It’s all about creating systems that work the way people work, rather than the way technology works.

In 2005, Jesse gained worldwide attention for coining the term Ajax and defining the concepts behind this emerg-ing trend in Web technology. Since then, Ajax has become one of the driving forces in Web product design, and Jesse’s leadership role in this trend has been featured in publications such as The New York Times, The Wall Street Journal, and BusinessWeek.


Helping to make it all possible.