How do we use creativity and storytelling to generate more meaningful content for the websites we are suddenly responsible for feeding? Tracey will explore techniques for better storytelling, how the spokes of the content wheel can work together (social, photo, video, copy), and how we can all start being artists instead of “content creators”. The act of creation should be one that is nurtured, celebrated, pushed and challenged - whether we are in front of a blank canvas or blank fields in a CMS.
The Art of Content
Thursday, July 16, 2015 - 1:30pm to 3:00pm