Beyond Pink & Blue: Gender's Influence on User Behavior & the Design Process

Track: 
Tuesday, July 15, 2014 - 10:45am to 12:15pm

When considering the needs of our audience, gender is often taken for granted or misunderstood. We ignore it or resort to meaningless assumptions such as women like pink stuff and men like football. Yet we’re making design decisions every day for people whose gender inherently impacts the way they behave and present themselves to the world, both offline and online.

Meanwhile, the cover of Time magazine recently proclaimed the transgender movement as “the next civil rights frontier.” Unsure of what it means to be transgender? You’re not alone. How do we make informed design decisions if we struggle to understand the conventional behaviors associated with gender, let alone understand a new civil rights movement that’s disrupting that very paradigm?

The answer, as any UX designer will tell you, is it depends. Gender’s role in each design process is as varied as the products we build throughout our careers. Through an exploration of case studies, design patterns, and a grounding in gender identity, this session will provide a suite of tools and strategies that we can employ to account for the role of gender in thedesign process.

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