Protecting Champagne...

• An ad campagne in various countries using local product recognition, asking whether Washington apples are still Washington apples, if they're not from Washington?

• This one asks whether Florida oranges can come from Maine?

• This one asks whether Alaskan Salmon can come from Florida?

• And finally, can Champagne be Champagne if it's not from Champagne? Never!

    The strategy here is to show that it is the region from which these products come that make them what they are.