References on the Subject of "Foreign Branding"
a.k.a. "Country-of-Origin and Product Attribute Evaluation."


Bibliography for LING 057

  1. Aaker, David. 1993. Brand Equity and Advertising. Hillsdale: Lawrence Erlbaum Associates, Publishers.

  2. Ahmed, Sadrudin A. d'Astous, Alain. Lemire, Simon `Country-of-origin effects in the U.S. and Canada: Implications for the marketing of products made in Mexico.' Journal of International Consumer Marketing. 10(1,2): 73-92. 1997.

  3. Batra, Rajeev and Olli Ahtola. "Measuring the Hedonic and Utilitarian Sources of "Consumer Attitudes." Marketing Letters. Vol. 2, 1990, p. 159-170.

  4. Bilkey, Warren J. and Erik Nes. 1982. ''Country-of Origin Effects on Product Evaluations." Journal of International Business Studies 13:89- 99

  5. Brodowsky, Glen H. "The effects of country of design and country of assembly on evaluative beliefs about automobiles and attitudes toward buying them: A comparison between low and high ethnocentric consumers." Journal of International Consumer Marketing. 10(3): 85-113. 1998.

  6. Laurette Dubé, Amitava Chattopadhyay, and Anick Letarte (November 1996) ''Should advertising appeals match the basis of consumers attitudes?" Journal of Advertising Research. Pg. 82,

  7. Dzever, Sam. Quester, Pascale "Country-of-origin effects on purchasing agents' product perceptions: An Australian perspective." Industrial Marketing Management. 28(2): 165-175. 1999 Mar.

  8. Erikson, Gary M., Johny K. Johansson, and Paul Chao. "Image Variables in MultiAttribute Product Evaluations- Country-of-Origin Effects." Journal of Consumer Research. Vol. 11, Sept. 1984, p. 694-699.

  9. Ferner, Anthony "Country of origin effects and HRM in multinational companies." Human Resource Management Journal. 7(1): 19-37. 1997.

  10. Han, C. Min. "Country Image- Halo or Summary Construct." Journal of Marketing Research. Volume 26, May 1989. p. 222-229.

  11. Hastak, M. and Sung-Tai Hong, 1991. ''Country-of-Origin Effects on Product Quality Judgments: An Informational Integration. Psychology and Marketing 8:129-143

  12. Hong, Sung-Tai and Robert S. Wyer Jr. "Effects of Country-of-Origin and Product Attribute Evaluation: An Information Processing Perspective." Journal of Consumer Research. Vol. 16. Sept. 1989, p. 175-188.

  13. Hulland, John. Todino, Honorio S Jr. Lecraw, Donald J. "Country-of- origin effects on sellers' price premiums in competitive Philippine markets." Journal of International Marketing. 4(1): 57-79. 1996.

  14. Hulland, John S "The effects of country-of-brand and brand name on product evaluation and consideration: A cross-country comparison." Journal of International Consumer Marketing. 11(1): 23-40. 1999.

  15. Iyer, Gopalkrishnan R. Kalita, Jukti K "The impact of country-of-origin and country-of-manufacture clues on consumer perceptions of quality and value." Journal of Global Marketing. 11(1): 7-28. 1997.

  16. Johansson, Jenny K., Susan P. Douglas, and Ikujiro Nonaka "Assessing the Impact of Country of Origin on Product Evaluations- A New Methodological Perspective." Journal of Marketing Research. Vol. 22, Nov. 1985, p. 388-396.

  17. LeClerc, France, Bernd H. Schmitt, and Laurette Dubé. "Foreign Branding and Its Effect on Product Perceptions and Attitudes." Journal of Marketing Research. Volume 31, May 1994, p. 263- 270.

  18. LeClerc, France, Bernd H. Schmitt, and Laurette Dubé. "Brand name a la française? Oui, but for the right product." Advances in Consumer Research. Volume 16, 1989. p. 253-257.

  19. Levine, J. "Brands With Feeling." Forbes. Dec. 16, 1996. p. 292-294.

  20. Li, Zhan G. Dant, Rajiv P. "Dimensions of product quality and country- of-origin effects research." Journal of International Consumer Marketing. 10(1,2): 93-114. 1997.

  21. Peabody, Dean. National Characteristics. Cambridge.

  22. Renforth, William and Raveed, Sion (198) ''Consumer information cues in television advertising: A cross country analysis." Journal of the Academy of Marketing Science, 216-225.
  23. Roche, William K. Geary, John. "Multinational companies in Ireland: Adapting to or diverging from national industrial relations practices and traditions?" Ibar. 17: 14-31. 1996. Cambridge University Press. 1985.

  24. Siu, Wai-sum. Chan, Carmen Hau-Ming "Country-of-origin effects on product evaluations: The case of Chinese consumers in Hong Kong." Journal of International Marketing & Marketing Research. 22(3): 115-122. 1997 Oct.

  25. Thody, Philip. Le Franglais. London- Athlone Press. 1995.

  26. Thakor, Mrugank. Pacheco, Barney G. "Foreign branding and its effects on product perceptions and attitudes: A replication and extension in a multicultural setting." Journal of Marketing Theory & Practice. 5(1): 15-30. 1997 Winter.

    A recent contribution to research on country-of-origin (COO) effects on product evaluations was made by Leclerc, Schmitt and Dube-Riox (1994) who found that foreign branding - spelling out or pronouncing a brand name in a foreign language – influences consumers' perceptions and attitudes. A study attempted to replicate and extend their findings using similar stimuli and 266 undergraduate students (146 male, 120 female) from a major Canadian university. Only partial support was found for a foreign branding effect, though there were significant gender effects, e.g., with respect to liking for the brand name. Overall, the findings suggest that while foreign branding affects product evaluations more than COO, the uni-cultural or multi-cultural nature of the research context is influential in determining which brands are seen as "foreign."

    haroldfs@ccat.sas.upenn.edu,
    last modified 5/23/00