ANTH618 - MEDIATIZED CULTURE IN CONTEMPORARY SOCIETY
The course examines the role of mass media in organizing and disseminating cultural norms and values in contemporary society. Particular attention is given to two domains of organized social life, namely consumer behavior and public opinion. The course explores the ways in which mass media organize aspects of individual preference and taste, matters of identity and lifestyle, and the sense of belonging to a common culture. Issues of how individuals come to acquire common tastes and opinions, and attempt to vary upon them in defining their positional identities and stakes are central areas of concern. Material from a variety of present-day societies is discussed in comparative terms.
Section 301 - SEM -
UNIVERSITY MUSEUM 410
Department of Anthropology
Museum, Room 325, 3260 South Street Philadelphia, PA 19104
Phone: (215) 898-7461 Fax: (215) 898-7462